Even as the magazine industry has crumbled in the Great Magazine Die-Off, publishers have always been able to assure themselves: "At least we're the only ones who can win National Magazine Awards." ¡No mas! Now, even we're eligible.
The NYT reports that ASME is "adding 12 new categories [to the Magazine Awards] covering online media." But! Rather than present these awards at the already-interminable fancy magazine awards ceremony in May, they "will be handed out at a lunch during a March online magazine conference." At lunch!
In fact, that real magazine awards used to be a modest affair like that, before they started taking that "The Oscars of the Magazine Industry" thing too seriously and inviting random wack people like Jimmy Fallon to present awards (suck it, Jimmy Fallon). Now, the Ellies get to siphon the nerdy, unglamorous online media reporters such as ourselves off into a preliminary affair, saving the real awards ceremony for the Beautiful People. It's genius, really. But what do these categories even mean?
"The Huffington Post, if it defines itself as a magazine, we would accept the entry. If it defines itself as a newspaper, then of course it should enter the Pulitzers," he said.
Haha! But what if it defines itself as the most specialest Magazinemediainternet Thingamajig in the whole wide world? Will there be a special category for that? And what are we supposed to enter? I assume there will be several categories dedicated to fameball coverage? And make sure there's something for Julia Allison!
We're not really winning any awards. But we are going and eating a free lunch, so SCORE. The internet continues to suck the magazine industry dry, one way or another.