• By Hamilton Nolan
    Oct 15, 2009 2:08 PM 2,474
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    read more: #bullshit, #corporateamerica, #cognitivedissonance, #women, #marketing, #advertising, #periods, #bravery, #branding, #jezebel

    Branding Belies Bravery

    Procter & Gamble is bravely helping women in Singapore overcome the cultural taboo associated with menstruation. Its marketing campaign empowers women to understand that periods are nothing to be ashamed of. That's why they named their product "Whisper." [WSJ]


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