Last week, we reported that Hollywood has begun taking steps to wipe out the first outbreak of free-speech showbiz has seen since the Hays Code, eradicating the threat of stars communicating directly to the pubic via Twitter.
Today, rumor has it that the first gag order has been issued; Mashable says Dreamworks inserted an anti-Twitter clause into Mike Myers and Cameron's Diaz's contract for their work on the fourth installment of the Shrek series, committing them, we presume, to keep all details of the upcoming cartoon off the social networking platform.
At first glance, the notion that anyone on Twitter would give a damn about details of Lord Farquaad or the talking donkey backstage hi-jinx seemed delightfully self-absorbed and misguided of Dreamworks. But on closer examination, with football games scores and weather news regularly trending on the site, perhaps viral media has reached such a saturation point that even fourth installments of over the hill children's cartoons are in danger from the new world. Can TMZ Girl be far behind?
On the other hand, Hollywood, is such a Draconian zero-tolerance approach really the best way to stir up excitement for a franchise that should have been put out of its misery several films ago? Maybe unfettered Twittering about Princess Fiona's wardrobe malfunctions are the one hope you have of stirring up a little enthusiasm.