Esquire Betting it All on Flashing Electronic Doo-Dads

When you think "Esquire's Greatest Achievements in Its 70+ Years of Design Innovation," you think "Hidden ads on the cover" and "That other weird flashing electronic cover gadget." Until this new doohickey!

With the December issue of Esquire, all you do is fire up your computer, turn on the webcam, turn to the part of the magazine with those strange little black-and-white box-looking things, in ads or whatever, and point it at the webcam, and you will witness, right there on your screen, an uninteresting video. Says the WSJ:

A fashion spread about dressing in layers, for example, shows actor Jeremy Renner shedding a coat and sweater as the weather turns from rainy to sunny. Turning the magazine triggers a snow flurry, and Mr. Renner puts on more clothes and throws snowballs. Esquire says there are several minutes of video footage in the magazine

The ability to watch a moving-picture on your computer? The future is now. George Lois would be proud.