BusinessWeek made Kevin Rose a Web 2.0 poster-boy when its cover proclaimed he had "made $60 million," in completely imaginary money. Three years later, that bubble long gone, his picture makes the perfect ironic Halloween costume.

Jut ask the fellow at right in the picture above, snapped by Web developer Sean Percival on Oct. 31. It's an impressively faithful likeness of Rose's unintentional BusinessWeek pose. Rose, for his part, has a sense of humor about the costume, which is impressive, given that his unprofitable company is still waiting for its long-promised payday, and that his cover picture is now apparently a cultural icon of an absurd tech-bubble thinking.

(Right pic above by Sean Percival)

Send an email to Ryan Tate, the author of this post, at ryan@gawker.com.