After an all-too-brief period as King of the Tabloids, the New York Post's circulation is cratering. Could the "Scurrilous Money-Losing Yellow Tabloid Propped Up By a Rich Foreign Patron" formula be on the wane? Everyone must pitch in to help!
According to a story in the New York Times today (in which the NYT tries very hard to suppress its glee), the Post's circulation has fallen by 30% in less than three years, to just a hair over half a million; and its financial losses were around $70 million last year, making the paper an expensive habit even by Rupert Murdoch's standards. And the fact that Rupert's adding local reporting to the WSJ makes Post reporters (reasonably) nervous they're falling out of favor.
- Andrea Peyser's sexxxy, but is she sexxxy enough? Millions of people in New York have sex every day without being mentioned in Andrea Peyser's column. Work on that.
- Col Allan is drunk, but is he drunk enough? Secretly rig the water fountains to emit gin, if you haven't done so already.
- Sean Delonas is racist, but is he racist enough? Racist cartoons are all well and good, but try upping Sean's visibility by getting him out there on the street, among the people, beating up minorities, then quick-sketching it on a blog. After he's all done promoting his children's book.
These are just a start, of course. You can all do your part by buying a hard copy of the Post every day, and ranting about it while you get drunk and then start race-related fights. Word of mouth is priceless.