On March 10, 2008, the New York Times broke the story of former New York Gov. Eliot Spitzer's hooker habit, and cable news went insane. One of the gratifying things we found in the 1,300 pages of e-mail correspondence between Spitzer's flacks and reporters (which we obtained under New York's public records law) was that some reporters who were booked as talking heads actually made an effort to know what they were talking about before they went on TV. Of course, it's hard to get too much information at the last minute — which is one reason no one on cable television knows what they are talking about — and often the natural impulse of reporters is to check in with a flack for guidance.
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