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    The day after the Spitzer news broke, as speculation over his future was at a fever pitch, Financial Times reporter Brooke Masters, who wrote a book in 2006 about Spitzer's rise to power, was booked to appear on CNN. She sent a frantic e-mail to Spitzer's communications director Christine Anderson ten minutes before she was scheduled to go on, asking, "what tone should I take when asked if he will resign?" She signed off with, "Help."

    Anderson responded that no announcement would be coming that day, but that Masters' "tone should probably be that the options aren't good." On CNN that night, in a taped segment for Anderson Cooper 360, Masters said, "Unless he can completely reinvent himself, his old method of dealing with the world and his old attraction as a politician is gone."

    When we let Masters know that we were publishing the exchange, she wrote in an e-mail that "I knew I was going to be asked what Mr Spitzer would do, and I am a reporter not a pundit so I was trying to gather the facts." Which we commend her for. Still, it's worth remembering the next time you see a reporter analyzing a story on cable somewhere, that — at least for the ones who did their homework — the facts, and the tone, sometimes come unattributed and off the record from people who are paid to manage reporters.

    read more: #spitzerfiles, #eliotspitzer, #howthingswork, #pr, #brookemasters, #time, #financialtimes, #adiignatius, #appic