Last week, the Huffington Post unveiled the editor of its new LA-local site, one Billy Silverman who came with an illustrious resume having previously served as producer Brian Grazer's cultural attaché. Today, Silverman revealed the site's new strategy.
A note received by LA Observed reveals that in its local effort, the Huff Po is pretty much sticking with what they know: getting people to blog for free on the promise of fame, exposure and influence.
The email reads:
I am pleased to announce that the Huffington Post is coming to Los Angeles. We'll be launching a local edition of our news and opinion site in early December, and are hoping you would like to be part of it.
A key element of HuffPost LA will be a group blog where some of Southern California's most knowledgeable and creative minds weigh in on everything that makes Los Angeles such a diverse and unique city. Any subject is fair game, from state and city politics to cultural and business trends to the local sports teams. From the beaches to the desert, Michelin-starred restaurants to taco trucks, the Staples Center to Disneyland, the Lakers to the Dodgers, USC to UCLA, our bloggers will cover all aspects of life in Los Angeles.
We're hoping you'll add your voice to the mix, weighing in when you see something on the street that strikes you or find a worthy cause you feel isn' t getting the coverage it deserves. The HuffPost LA will let you react to the news or make some of your own.
There are no deadlines or commitments. You can blog as often or as infrequently as you like, in posts short or long. (We've generally found that between 400-800 words works best.) Its a great way to impact the local conversation.