It would seem Google failed to effectively use its flagship service before rolling out its much-ballyhooed new programming language "Go:" Another language already had that name, and a significant profile on Google's own servers.

"Go!" creator Frank McCabe is up in arms over Google's "Go"; he's demanded the company change the name of its language so he doesn't have to chage the name of his own programming language, which "I have been working on... for the last 10 years. There have been papers published on this and I have a book."

Not only that, but a journal article on McCabe's creation is still in the top 20 hits for a Google search on "Go programming language" even days after the new language has polluted the results. And that book? You can look at the cover and "preview" much of the content over on Google Books, which appears to have scanned the whole thing in.

Google got two geek gods, Unix co-creator Ken Thompson and operating system pioneer Rob Pike, to design its new language. Maybe it should have enlisted some mere Google-using mortals to polish the language's branding.

[via Slashdot]

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