Nov 13, 2009 08:37 PM
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Hollywood, 8:00 AM
Wed Feb 10
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When show business spots a corner of public consciousness not colonized by product placement and paid endorsements, its experts spring to work to take care of that.
Twitter has been around for years already, but at last Hollywood has completed its exploitation project.
The Wrap reports that one brave company has now led the charge for celebrities wishing to sell their 140 characters. They write:
Kim Kardashian, Joel McHale, Dr. Drew, Nicole Richie and husband Joel Madden and Audrina Patridge from "The Hills" are just a few of the names who have endorsement deals for their Twitter accounts.
The celebs are signing onto a new viral marketing strategy set up by the Los Angeles-based ad agency Ad.ly, which brokers relationships with the advertisers.
Currently, Ad.ly has lined up international companies such as Sony Pictures, NBC, Universal, Microsoft and Nestle for the new platform.
Lest you think this is just another example of the celebrity oligarchy shoving its will down the public's throat, the twitter-selling network is only to all interested parties who register on ad.ly's site.
Send an email to Richard Rushfield, the author of this post, at rushfield@gawker.com.
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