Roland Emmerich's "Apocalypse BUKKAKE" masterpiece, 2012, opened at the box office on Friday! For a movie where everyone already knows the ending—the world, it ends—it did really, really well. So did the sad movie about the sad girl.
We are some fucked up people, yo.
I mean, believe me, I totally see the appeal in the universe breaking LA off the coast and hiding it 4,000 feet under the sea, like the afikomen of God that will never be cashed in and found, because—sorry, LA—it's LA. Though apparently some people got teary during the part when the Kogi Truck gets swallowed up by an acid-spewing mutant volcano, so I guess it's a complicated emotion. But why are we so desperate to see what the end looks like? Because we're sadists? Masochists? Because we'd like to imagine a world in which only we exist and everything else just doesn't? [Related: Welcome to Lower Manhattan.] Because we want it all to just be totally fucked and end, and we want a hand in it, like that kid who spends five hours building a beautiful sand castle only to "Godzilla" it out of existence for six seconds?
Or because it looks sick? Which apparently, it did. To the tune of $225M.
The 162-minute disaster epic...blew away the competition and took in $65 million in North America in its opening weekend and $160 million worldwide. All totaled, the Roland Emmerich movie, which cost $200 million to make (and tens of millions more to market) grossed $225 million.
That's gotta be it. When the world ends, it's not like we're going to be able to watch it being so awesome. Also, we're all gonna die and it's gonna be crazy but, like, will it really look that cool? Hell to the no, BobbyBrown! It'll probably look like The Road or something. Gray and stupid and dusty and boring. But that's life, you know? Less Roland Emmerich, more Cormac McCarthy. Besides, only in Fakeland can anybody give a shit about Amanda Peet living through the end of the world. OH COME ON.
And then there's this Precious movie. The critics HATED it. Like this one:
Not since The Birth of a Nation has a mainstream movie demeaned the idea of black American life as much as Precious. Full of brazenly racist clichés (Precious steals and eats an entire bucket of fried chicken), it is a sociological horror show.
Ha, oh, just joking, that's batshit Armond White from the New York Press. This guy eats the innocence of children for breakfast and snacks on Labrador puppies for lunch. Also, he hated Up. But! Precious, which is a "the world sucks" movie of a different stripe, did well, too. Look:
The indie movie "Precious," which Lionsgate bought at Sundance, took in about $6.1 million in just 174 theaters in nine cities. That's an impressive $35,000 per-screen average.
Now, granted: 2012 was on about 40 bazillion more screens, but seriously, compared to the other top per-theater take ($19,095 for 2012), it's a pretty incredible number, and a 200% increase from last week's Precious take. That 200% number is not a joke.
Lesson, learned. It goes something like this: when I make my autobiographical epic, I Hope They Smoke Adderall In Hogwarts, I'm going to make sure to append the words "Tyler Perry and Oprah Winfrey Present." If only real-Hollywood were so smart. Dumbasses. Imagine if they did that to 2012. They would've made enough money to destroy the world for reals. Until then, we have LA's fake-comeuppance to go see again and again and again. Basically, yes: