Ivanka TrumpKushner is very upset about a profile of her and her new husband Jared that Crain's ran yesterday. Thanks for bringing that story to our attention, Ivanka! Also: The KushnerTrump brand is the future of the New York Observer.
The Observer is, at heart, a small little paper written by very smart people. It's not really the ideal pawn in a game of New York media mogul social climbing. Which will not stop Jared Kushner and his new bride from using it for that purpose!
Ivanka (who declined to give Crain's an interview for their story, although her dad did) twitted conspiratorially, "Do you think it's because of late Jared's new paper, The Commercial Observer, has stolen the last of Crains' few remaining advertisers?" Somehow we doubt that is the case! The story is mostly a pedestrian and factual recounting of the last few years of Kushner's and Trump's uniformly laughable rise to DIZZYING HEIGHTS of business moguldom or something, despite the fact that both of them are silver spoon kids with no discernible talent for actually making money, apart from slapping the "Trump" brand on various shitty baubles. Jared is actually astoundingly good at losing money, so far.
What Ivanka calls "misinformed and pointless" is actually just a roundup of the various inanities and business failures she and Jared have racked up in the recent past. The worrying thing here is not that Ivanka (who, her dad says, "loves the public, she loves to be out there") is upset; it's that she and her husband seem to be totally enveloping the New York Observer in the Trump Brand. Ivanka's book ads were just the beginning. The fact that it's now impossible to discuss one of New York's most literary weeklies without being one degree of separation from discussing Donald Trump does not portend a happy future.