Magazine of the Future Ruined by Magazine Delivery System of the Past

Esquire decided to SAVE MAGAZINES this month by putting another weird little "hold it up to your webcam" hologram augmented-reality gizmo on the cover, but alas: the magical doohickey is obscured by the address label. Curse you, ignoble media irony.

UPDATE: Official response from Esquire's PR firm, Dan Klores Communications:

Hi Hamilton,
I saw your post on our December issue. I just wanted to note that the address label is in fact peelable, and if it gets stuck, there is an additional cover marker on page 8.
Just letting you know in case you want to correct your post.

There is no "peel" in the word "FUTURE."