The heretofore anonymous founder of Regretsy, the blog that appropriately mocks your dumb arts-and-crafts projects, has been outed. Because she got a book deal! New blog-to-book trend: Saying right up front the book will be more paltry than the blog.
"We're not going to use everything from the Web site," said Jill Schwartzman, the purchasing editor at Random House. "The ones we're going to pick are the ones that work for a book-reading audience."