Glenn Beck's talking up some scary plan for 2010 lately. It's scary because Glenn Beck is talking. And today, Glenn Beck unveiled his 100-year plot to fundamentally change America—and democracy—as we know it. Glenn Beck is fucking insane.

So: we got teased yesterday and this morning with two great pieces on Glenn Beck talking in his strange, voodoo-esque language on whatever way he plans to molest and exploit the minds of whoever will lend him an open ear to aim his ideological piss into. The first was the aforementioned Politico note, which quoted Beck teasing his big ideas on his show. But this was fun! Remember that scary 9/12 Project that was presumed to have gone away because only crazy people listened to crazy people and hey, there can't be that many crazy people who are that organized. We call those cults, and there are lots of them, sure. But they don't represent any kind of frightening majority. Because crazy people need crazy leaders with power and a platform and there aren't really any of those out there as completely insane as the 9/12ers are, right?

Christine Drawdy, a Florida event promoter involved in the tea party and 9/12 movements who is listed as the travel coordinator for the 2010 march, said the permit for the march is in the name of The 9.12 Project's administrator, Yvonne Donnelly. Though Drawdy stressed that Beck "is not the leader of" the 912 movement, she added "all he has to do is say something, and they'll jump."

And by 'jump,' she means, kill people.

Brian Stetler at the New York Times also talked to Beck before today. Stetler's a sizable dude, not someone I imagine can be easily intimidated, nice as he is. Really, he could probably bounce a guy Glenn Beck's size easily.

That said, I imagine he'll be sleeping in the fetal position tonight:

"We'll be looking for ways to get people involved in politics," [Beck] said. "I hear people saying, ‘O.K., now what?' They're calling their representative, but it's time to get more proactive."

Right. So. What was Beck's big plan? He unveiled it today, starting with his website, which is the image you see at the top of this post. One more thing before we get there, though. This video, taken at a Borders yesterday, of Beck teasing out The Plan.

"We're gonna be asking of you some big things." Funny, I've been told the same thing by my bosses, but the first thought that went through my head never involved any kind of civil war and/or revolution.

But hey, Beck: he's just passionate! No way could this entire rollout involve the guy cashing in.

No way could all of this buzz, this entire thing, all of this talk about "community organizing"—taking The Dirty Word of President Barack Obama's past and platform, and putting it to their own new, awesome, terrible uses—no way could Beck be leading his flock into spending some cash.

Funny, then, that they found out that The Plan was for them to spend more money on Glenn Beck, The Brand. Observe his two key points from the manifesto written on his website:

- I have begun meeting with some of the best minds in the country that believe in limited government, maximum freedom and the values of our Founders. I am developing a 100 year plan. I know that the bipartisan corruption in Washington that has brought us to this brink and it will not be defeated easily. It will require unconventional thinking and a radical plan to restore our nation to the maximum freedoms we were supposed to have been protecting, using only the battlefield of ideas.

- All of the above will culminate in The Plan, a book that will provide specific policies, principles and, most importantly, action steps that each of us can take to play a role in this Refounding.

Kinda sounds like a cross between Avon and the Left Behind series, right? Except with scarier salespeople who have drier hands.

Yeah, Glenn Beck's got a plan: for the next 100 years, he's gonna keep writing books and making TV shows, and his fans are going to keep buying into both of them. It's kind of genius. His entire multimedia empire is predicated on one, long, 100-year plot arc: that the main character will make viewers'/listeners'/readers' lives better so long as they're with him every step of the way. The man will make references to revolution, to change, to bringing everything back to a fundamental state. The beautiful irony he has to see and embrace—in order for this to have worked as long as it has—is that the only real movement he'll be making is into better cars and larger houses. The kinds that are far away from the rabid zombies who salivate at every vague allusion to blood and violence Mama Bird spits out like discarded pieces of chewing gum for them to suck every last grain of sweet flavor out of. The kind, if provoked, and unleashed, are as much as a threat to anybody as they are to him. A "random act of violence" is never really that random, is it? Especially when the word "radical" gets thrown around over, and over, and over.

More than anything, this guy is a threat to the proliferation of rational thought. Beck knows that there're people in the world who listen to this kind of nonsense without processing it any way but through their emotions, because they're tired, hungry, scared, or angry, and maybe, sometimes, rightfully so. Then again, so are most of us! But when you have an asshole like Beck running the con, one thing leads to another, and shit like this happens. Believe me, nothing would bring me more joy than to watch Glenn Beck get the Downfall-meme treatment after his empire of exploitative bullshit comes crumbling down under the weight of the inevitable rise of the truth: that this man is a crook, a fraud, a shyster, and a very skilled, sophisticated con artist. But who wants it to get that far?

Glenn Beck does have one up on Hitler in terms of likability: a decent Kermit impersonation. I'm pretty sure nobody with such an affection for Muppets can possibly be capable of anything too terrible.

Then again, evil, as we're all aware, is a scary, subversive force, and comes in all forms, at all times, with little to no discretion. Beware.

[Top image via Glenn Beck's website. Bottom image via Bert Is Evil.]