It's almost too easy. Picture the nation's reporters in these dying days of media, toiling away in crumbling newsrooms where no sunlight has penetrated since before basic cable. Suddenly in their email box, comes an invitation: Free...Vegas...Bachelor Party...
These visions dance before the poor journalist's eyes as he slogs through his grind, visions of Ed Helms locked in Heather Graham's embrace haunting his days. Whom among us, in his shoes, would not cover The Hangover's DVD release press day?
There's a lot of ways to get favorable media coverage, but perhaps the easiest one is to offer to fly reporters for an all-expenses trip to Sin City, where what happens in Vegas certainly won't influence your coverage in any way at all.
Warner Brothers would like to fly you to Las Vegas and put you up for a night. "Re-live the bachelor party gone wrong"...the invitation promises, summoning them to the press day for The Hangover's DVD release. The full text of the invitation sent out to selected media elites is below:
To celebrate the highly-anticipated release of The Hangover on Blu-ray and DVD on December 15, we're headed to the scene of the crime -– Vegas –- and we want you to come! Re-live the bachelor party gone wrong with a press day and launch party on Thursday, December 10 in Las Vegas. We hope you are able to participate in these exciting events – don't forget your Polaroid camera!
Warner Home Video will fly you to Las Vegas the morning of December 10 so you can participate in the press day, cover red carpet arrivals and attend the event. Accommodations will be provided for one night, and you will return home the following day, Friday, December 11.
Below, please find details for the press day and launch party.
Thursday, December 10, 2009
• 1:00pm – 4:00pm: Press Day
Location: Caesars Palace, Las Vegas
1:1 and Roundtable interviews available with director Todd Phillips, Justin Bartha, Heather Graham, Ken Jeong and Rob Riggle
• 7:15 pm: Red Carpet Arrivals
• 9:00 pm: DVD Launch Party
Location: PURE Nightclub, Caesars Palace, Las Vegas
Todd Phillips, Justin Bartha, Heather Graham, Ken Jeong, Rachael Harris and Rob Riggle will be in attendance
Note: Bradley Cooper, Ed Helms and Zach Galifianakis are TBD