Soft Porn for Media Junkies: The Nifty Tablet Demo from Sports IllustratedS

This is a pretty darn cool video from Time Inc. about its forthcoming tablet. Cool, that is, if you can forgive the gratuitous feature for fingering half-naked models.

The magazine group plans to publish its content on computer tablets including, per widespread speclation, Apple's highly anticipated device. Right now these super magazines are just conceptual; Time Inc.'s demo video above just outlines the company's ideas, well developed though they may be.

That's partly why the video looks so exciting: Making a great demo is much easier than making a great product. It also helps that Time Inc, like other publishers, has come to see tablets as central to its future. If only the company had felt that way about the Web, five years ago, it might not be so desperate for new revenue right now.