For millennia, man has questioned how Burger King tricks consumers by making Whoppers look edible in commercials. The answer is simple: In order to make fast food look good, you must make it even more disgusting.

"Buy Me That" was an awesome show from the late 80's and early 90's that exposed you, the consumer, to the secrets in the ad industry. And apparently the secret to making a burger look good is to keep it raw, paint it, slap it on cardboard, and brand it like cattle.