This young man had glasses tattooed on his face. Why? That's what cowards ask.
Here is Matthew, pre-glasses-tattoo.
And here he is, post-glasses-tattoo. See? His girl still fancies him. Devil may care for the rest of you! We salute your pluck, sir. [Bunch of photos here on Flickr. And if this is all a viral ad, it better be a real tattoo.]