The Apple Tablet Restructures the New York Times

The New York Times Company is launching new "Reader Applications" division, according to an internal memo. This is probably the first corporate re-organization motivated by an external product that doesn't officially exist. The new business-side group will oversee products for non-Apple devices like the Kindle, Sony Reader and Barnes & Noble Nook. In fact, the word "Apple" appears nowhere in today's memo from Times Company president Scott Heekin-Canedy. But the timing of the announcement just days before Apple is expected to unveil its own tablet device is not lost on company insiders. We're guessing newsroom staff will be watching Apple's tablet event as obsessively as any Apple fanboys later this week, if only to get details on the "continued growth in this new and important segment of" Times business.

The Apple Tablet Restructures the New York Times

The Apple Tablet Restructures the New York Times