In America the army says "Be All You Can Be." That's an okay slogan to get motivated young males to die for your country. But the Austria army cuts through the bullshit: Join and busty Austrian women will bang you.
This ad may be
a tad unbelievably sexist, given the prolonged, gratuitous shot of a girl's cleavage, but when it comes to the matter of protecting one's country, all bets are off.