Slow clap for Slate V, who put together the following theoretical Google "commercial" that's ostensibly—at the least—just a concept, and at best, a successful meme. Truth be told, though, Google should consider buying it.

What isn't there to enjoy about this?

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Seeing as how Apple's commercial game is already far evolved over anything Google's got—this is a spoof of Google's "search stories" campaign—at the very least, they couldn't do too terribly by culling some inspiration, here. It perfectly captures any number of universal Google experiences: shadily searching out How-To information for things pre-established How-To information shouldn't necessarily exist for, the trial-and-error process of using Google and the various misspellings the rest of the world makes with you, the whimsical nature of search results Google will "guess" for you, and finally, the widespread use of Google to search patently innocuous information, which, essentially, is what the internet (and Google) is more or less for. It's witty, it's funny, it's topical, and most important: spot-on. Might as well embrace that shit.