Matt Damon Puts the "Wanna F Him" in "RFK"S

Matt Damon Will Play Jack's little brother in a biopic. Emily Post's Etiquette to be made into highly proper film. Jason Segal joins the Farrelly Brothers. The Olympics' ratings domination is done. Trade roundup's problems are not software-related.

•Deadline has the scoop on the new Robert F. Kennedy biopic. Matt Damon—who we really picture as more of a JFK kind of guy—is playing RFK. According to deadline the movie is based on Evan Tomas' RFK biography His Life and "will trace RFK's transformation from the younger brother in the shadow brother President John F Kennedy to a strong national leader in his own right before he was gunned down in 1968." [Deadline]

Charlie Sheen went to rehab, and all he got was Two and a Half Men suspending production. A nation mourns as America's somehow most popular sitcom shuts down temporarily. Do you remember how on 9/11 all planes in the U.S. were grounded and for the first time scientists could study weather patterns without the influence of jetliner contrails? This will be like that, except for new episodes Two and a Half Men. HYPOTHESIS: Things will not be any different at all. [Variety]

•A Hollywood romantic comedy is exactly what Emily Post had in mind when she wrote Etiquette in 1922. Warner Bros. is developing a project based on the book, written by Nick Osborne. According to Variety "Described as a "My Fair Lady" with the gender roles reversed, story centers on a prissy Emily Post manners coach who turns a rough-around-the-edges guy into a proper gentleman." Studios are just developing anything that is a thing these days. (Variety says View-Master is becoming a movie!?) [Variety]

Jonah Hill (A.K.A. the fat dude from Superbad) will be joining director David Gordon Green to star in The Sitter. The film "follows a college student, suspended for the semester and living at home with his single mom, who has a night to remember when he gets talked into baby-sitting the eccentric kids next door." As Foster might say, Gender roles: They get inverted. [THR]

•The Olympics have been RATINGS GOLD for NBC. Now they are only RATINGS SILVER (or, if you are Plushenko, RATINGS PLATINUM): Acording to The Wrap, numbers are still good, but down from 2006's ratings for the first time all Games. Josef Adalian complains "If only NBC had just broadcast that hockey game in primetime instead of MSNBC. Ratings would be up, and there'd be world peace." We beg to differ. [TheWrap]

•Jason Segal is joining the cast of Bad Teacher—the Cameron Diaz comedy directed by Jake Kasdan. Segal will play a gym teacher in the story of "a foul-mouthed, gold-digging seventh-grade teacher who, after being dumped by her current boyfriend, sets her sights on a colleague who is dating the school's model teacher." [THR]