The winter olympics, Grammys and Superbowl set viewing records this month — and many TV execs are giving credit to the internet. Which, according to the New York Times, enables "an online water-cooler conversation."
One in seven people watching the opening ceremony in Vancouver, or the Saints take on the Colts, were also on the internet, according to Nielsen. "The Internet is our friend, not our enemy," Les Moonves, CEO of CBS told Brian Stelter of the Times. "People want to be attached to each other."
Who knew people liked to interact?