Lindsay Lohan has gone off the deep end of paranoid narcissism. A Super Bowl ad featuring talking babies that refers to a "milkaholic" named "Lindsay" is about her, she says, and she's suing for $100M.

Lindsay filed suit yesterday, the New York Post reports. Her lawyer explains, "Many celebrities are known by one name only, and E-Trade is using that knowledge to profit. They used the name Lindsay. They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."

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"Subliminal message"? Is that a joke? Though it is my job to read and spread gossip, this is the first I've heard about the above party baby secretly representing the girl ocasionally known as Blowhan.

Then again, last time I thought Lindsay was punking the press, it turned out she really was starting a leggings brand inspired by Marilyn Monroe that sometimes featues built-in kneepads. Fame does terrible things to young minds. [NYPost]