Madonna and Lourdes to Outfit Teens, Possibly in Ed HardyS

You're never too young to have a personal brand. Madonna and her precociously stylish 13-year-old daughter are co-designing Material Girl, a teen clothing line that will hopefully resist the urge to stamp "Material Girl" on the seats of gym shorts.

Material Girl will debut at Macy's in August. Women's Wear Daily speculates the Ciccones' deal with brand management company Iconix could signal "endorsing other Iconix brands, such as Ed Hardy, which the singer has often worn in the past." Madonna : Ed Hardy :: Ashton Kutcher : Trucker hats? [NYPost] [Racked] [WWD subscription req.]