Deadline Panic at AOL Over Hipster Contributors

AOL hired an army of underemployed music lovers to interview bands at South by Southwest. But the citizen journalists, paid $50 per story, are missing their deadlines, so AOL sent a panicked mass email (below).

AOL's Seed division is trying to interview every single one of the 2,000 bands performing at SXSW via its computer-dispatched army of freelancers. At a company where stories are routinely assigned based on internet statistics, that's a refreshingly human assignment — "Almost Famous 2.0" is how Brian Ries summed things up in his Daily Beast article on Seed's coverage of the South by Southwest Music Festival in Austin. But humans have a way of gumming up the machine, and Seed editors have issued an "Urgent call for assignments," shown below. "Urgent" indeed: AOL forgot to Bcc its contributors, exposing their emails, and also told people they could skip the pictures and bios. So much for humanizing the borg.

Deadline Panic at AOL Over Hipster Contributors

[Photo via Getty Images]