Vicious Attack Ad Targets Karl Rove's Book

The authors of the business book Rework noticed Karl Rove was standing between them and the number one bestseller slot on Amazon.com. So they created this awesomely fun takedown of the Republican strategist's Courage and Consequence. It's positively Rovian.

Rework authors Jason Fried and David Heinemeier Hansson have deployed satire before, via the blog at their Chicago software startup 37Signals. Their fake press release mocking news coverage of Twitter was a touch too bitchy, even jealous, to be genuinely hilarious. This Rove thing, though? Spot on, and we can only hope other authors follow suit. Enough genteel politeness in the publishing world: Let a thousand takedowns bloom.