Four times, Texas pastor Jesse Martin has traveled to grand openings of Chik-fil-A restaurants—even camping overnight—to win a free year's supply of Chik-fil-A food. His passion for chicken burns so bright it seems to discomfit even Chik-fil-A itself.
What the chain calls a year's supply, or about $300 in store credits, lasts about two or three months in the hands of Mr. Martin. "I eat there sometimes two or three times a week. Sometimes I eat there three times a day and eat free all day," he says. He typically orders the chain's classic chicken sandwich and nuggets. Mr. Martin shares his winnings with friends and with his 9-year-old son Josiah and 6-year-old daughter Kelli.
Even when he doesn't have free gift certificates, he typically eats at Chick-fil-A once or twice a week either by himself or with others. In May, he plans on taking his wife to the next grand opening in a nearby town so she can get her own gift certificates for the family to share. "I'm a raving, craving fan," says Mr. Martin, adding that Chick-fil-A has been his favorite fast-food chain since he was 10.
A Chick-fil-A spokeswoman declined to comment.