Geico has always been known for their commercials, but they've never featured geriatric gazillionaires singing power ballads about customer service. Between acting, singing, and being stupid rich, Warren Buffet is now a triple threat.
Since Warren Buffet owns Geico through his Berkshire Hathaway firm, he decided that it would be fun to don fake tattoos, long hair, and an Axl Rose headband and "star" in a video to be aired at Geico's annual employees meeting about customer service.
Power Ballad + Wareen Buffet + guy in lizard suit shredding on guitar = successful customer service. Pretty simple equation.