Tonight's episode of Modern Family was half-sitcom and half-advertisement for the iPad. Yes, Phil Dunphy's a person just like you or me and he's psyched for it to come out. The release coincides with his birthday and he's super excited.

But, in a typical sitcom fashion, his wife Claire can't pull off getting it for him and his faith in the world is destroyed. But, then the coveted device makes its appearance and all is right with the world. Perhaps this sort of product placement truly is the future of advertising.

As if all this wasn't enough, the show needs one more moment to revel in its iPad-ness.