Steve Forbes

The CEO of Forbes Inc. and the editor-in-chief of Forbes, Steve is the bug-eyed publisher of the money magazine that bears his family name and a two-time unsuccessful presidential candidate.

Malcolm "Steve" Forbes, Jr. grew up in Short Hills with a proverbial silver spoon in his mouth: His father, of course, was the flashy publisher Malcolm Forbes, who inherited the eponymous title from his father, B.C. Forbes, who first published Forbes in 1917. After attending Princeton and joining the National Guard (to avoid Vietnam), Steve started working for his father at the age of 22, and he's been at the company ever since. Forbes's second career in politics took shape in the early 1990s when he joined Christie Todd Whitman's gubernatorial campaign as an advisor, working with her to craft a tax platform that helped her win the election. Three years later, he tossed his own hat into the political ring when he decided to run for the Republican presidential nomination on the virtues of his name recognition and a "flat tax" platform. He lost, of course, but the defeat didn't prevent him from trying—and losing—again in 2000. He's hasn't attempted to run for office since, but he remains closely tied to the Republican political machine, most recently serving as a policy advisor to Rudy Giuliani's hapless campaign for the 2008 Republican presidential nomination.

Forbes often seems as weird as he looks—his public appearances and segments on Forbes on Fox are legendary for their awkwardness. Filmmaker Michael Moore once commented that Forbes never appeared to blink his eyes when he appeared in public. He later interviewed an eye specialist at New York Hospital about Forbes's possible condition. Much to Moore's amusement, the doc reportedly told the filmmaker that the condition was "not human." [Image via Getty]