Hurwitz is head of eclectic record label Nonesuch, which features acts ranging from Broadway shows to world music.
The Los Angeles-born Hurwitz was a childhood pianist and, after Berkeley, briefly worked at the Los Angeles Times. In 1971, he moved to New York to work as a journalist and PR person (he penned the liner notes for the Weather Report album I Sing the Body Electric) before moving into music production at Columbia Records. He took over Nonesuch, now owned by Warner Music Group, in 1984. In his two-plus decades in the saddle, he's expanded the label's repertoire well beyond the folk and classical music it was originally known for. A music geek himself, Hurwitz has fostered Nonesuch's image as a place where musicians can make records without having to compromise with corporate suits.
Nonesuch is now the home of artists in disparate genres ranging from jazz to alternative to country to avant-garde. Some of the big-name artists Hurwitz has worked with over the years include David Byrne, k.d. lang, Adam Guettel, Steve Reich, Stephen Sondheim, the Gipsy Kings, Caetano Veloso, the Kronos Quartet, the Magnetic Fields, the Buena Vista Social Club, John Zorn, and Mandy Patinkin. In recent years, the label has done especially well with indie rock outfit Wilco, who in 2004 became the first Nonesuch group to appear in the Top 10 on the Billboard charts.
For the record
Ever the purist, Hurwitz wrote an op-ed for the New York Times in 2006 decrying people who use BlackBerries and electronic devices during concerts.