Since opening the first branch of NYC-based Scoop at age 28, Greenfield has energetically climbed her way to the top of New York's fashion-and social-food chain.
Greenfield graduated from Tulane with a degree in Mass Communication and, in 1989, landed her first job as an assistant to the VP of Donna Karan's new DKNY line. She quickly rose through the ranks, and was named head of DKNY jeans, the company's fastest growing division, five years after starting at the company. She was moved to ESPRIT, but was growing tired of the corporate world and searching for other outlets. She was struck with an idea while rollerblading: to create a store that, with its mix of designers, would be "the ultimate closet." She and her partner, Uzi Ben Abraham, launched Scoop in 1996, where it soon became among the favorite shopping spots for young Manhattanites with money to burn. Greenfield has expanded the Scoop empire beyond New York and into Florida, Connecticut, Illinois, and Texas.
Greenfield has also found success in other ventures, including TV appearances on The Today Show and as a judge on Bravo's Launch my Line, a consulting firm called My Next Act, and, most recently, an accessories line collaboration with Project Runway producer, Desiree Gruber. Greenfield is married to financial investor Mitchell Silverman; they have a young daughter, Theodora (who lends her name to half of Greenfield's accessories attempt: Theodora & Callum). [Image via Getty]