If there is one common current that runs throughout all of humanity, it is that everyone Googles themselves all day, every day. Humans are vain creatures! Copywriter Alec Brownstein used this fact to get a job via Google AdWords.
Languishing at a huge ad agency, Brownstein bought the names of his favorite creative directors on Google AdWords for 15 cents per click. Which meant whenever they Googled themselves, Brownstein's ad popped up:
Hey, [creative director's name]: Goooogling [sic] yourself is a lot of fun. Hiring me is fun, too" with a link to Brownstein's website, alecbrownstein.com.
It worked: Everyone but one of his targets called him, and today Brownstein works for Young & Rubicam, a fancy New York ad agency.