Todd Davis is in the identity-protection business, which is why it's especially ridiculous his own identity has been stolen 13 times. And it's not the first dumb thing his company LifeLock has done.
We've written about LifeLock before. Three years ago, the story was how company owners allowed the company to be run by a founder who failed to pay gambling debts, was arrested, and was banned from working in the credit-repair industry by the Feds. Whoops.
LifeLock's investors got rid of that guy and eventually installed as CEO one Todd Davis, who brazenly plastered his social security number on billboards and his company website as proof of his company's effectiveness:
Here's how that worked out: Davis' identity was stolen for a $500 check-cashing loan; Davis' identity was stolen for $2,390 worth of AT&T Wireless service; Davis' identity was stolen for seven fraudulent loans; Davis' identity was stolen for $186 in Verizon service; Davis' identity was stolen for $122 in Texas utility service; Davis' identity was stolen for $573 from Credit One Bank; Davis' identity was stolen for $312 in gift baskets, somehow.
And this modest piece of advice is from us: Do not buy identity-protection services from LifeLock. It does not protect identities very well. Just put the $10 per month in savings and keep your social security number as close as you possibly can.