Advertising's troubling death of euphemism has already forced Americans to confront the realities of toilet paper, fiber-packed poop enhancement products, and tampons, which go in vaginas (FYI). Now, diapers are being explained to us, as if we don't understand.
In the 30-second spot, by the New York office of JWT, part of WPP, techno music plays as an announcer says, "My diaper is full - full of fashion." As a tuxedo-clad driver opens the door of a limousine for the boy to climb in, the announcer continues, "When it's No. 2, I look like No. 1: I poo - in blue."