After the IRS ordered Pabst's owners to sell, the brewer of blue-collar beverages languished on the market for years. Then something remarkable happened: hipsters discovered it. So now the guy who owns Vlasic pickles plunked down $250M to buy it.
There are too many jokes, and I cannot choose just one.
- $250 million is a lot to pay for some PBR!
- "For only a dollar more they could have gotten a shot of Jameson to go along with it."
- PBR and pickles: Trendy new beverage?
[NPR, Consumerist, via]