You've already met Darryl Willis—in a TV ad! He's the nice man telling you that he volunteered to oversee the claims process for BP in the Gulf. And they put him in a commercial for it! Oh...thanks?

Ad Age interviews Willis, who is now inextricably linked to the world's worst ongoing environmental disaster, in the minds of the public. How'd he luck into that gig, hmmm?

I envisioned myself being in the back office punching numbers. I didn't see myself in a commercial. That was a new step. When I got the call asking if I would help out and do the spot, I thought it would be a typical BP commercial, say something about the claims process.

I guess you're just an extra-lucky man, Darryl Willis!


[Ad Age]