America's Cafeteria, McDonald's, is making obscene amounts of money selling its McCafé coffee simulacrum, and has plans to make even more obscene amounts on its new beverages. But first McDonald's must demystify this odd product, the "smoothie."
And so the chain is beginning another education campaign, having spent much of last spring explaining the latte. Ads from DDB Chicago, depicts berries and yogurt going into a blender to create a "real fruit smoothie."
Let us just stop you there, guys: What is "yogurt?"