Meet Subtle Butt, the Fart-Neutralizing Underwear Insert

Finally, a way to dignify the experience of sitting around farting in your pants: Meet Subtle Butt, the odor-eating butt patch. "I use them on airplanes, after a chili meal, and even on my dog," says its evangelistic creator.

Here's a demo of people sticking Subtle Butt to the seats of their underpants, then farting in a scientist's face:

StyleList interviewed Kim Olenicoff, the brains behind Subtle Butt:

"I use them on airplanes, after a chili meal, and even on my dog," Kim Olenicoff, founder of Solutions That Stick, told me from the floor of Cosmoprof North America. "Some customers have even told me that it's saved their marriage!," she spilled. "People with IBS and food allergies definitely gravitate toward these, too."

Solutions That Stick features other stick-on products like Knicker Sticker (it sticks to the crotch of your pants to prevent camel toe) and White Collar Grime (you stick it to your collar so you don't sweat on it). Some day, we will live in a world where your entire wardrobe is one giant sticker. [StyleList via Fashionista, images via Vasilchenko Nikitia/Shutterstock and Solutions That Stick]