Though we would all like to think that saturation-style ad campaigns which blanket the media to the point that they begin to annoy even casual viewers would not lead to business success, alas, sometimes they do. Old Spice man. Yes.

Did Old Spice's recent day of 6000 insta-videos by bare-chested spokesman Isaiah Mustafa—and by the way, I don't see what he has that we don't have, anyhow—drive away a sickened public for good? Au contraire:

According to Nielsen data provided by Old Spice, overall sales for Old Spice body-wash products are up 11 percent in the last 12 months; up 27 percent in the last six months; up 55 percent in the last three months; and in the last month, with two new TV spots and the online response videos, up a whopping 107 percent.

So this shit basically doubled their sales. You, the consumer, are just encouraging them.

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[Adweek/ Adfreak]