Shepard Smith spoke about the menu at the new Pop Tarts Cafe that opened today in Times Square. He turned his nose up at the various diabetes inducing concoctions that will be gleefully vacuumed into the mouths of fatty tourists.

In case you weren't counting Shep uttered the word(s?) Pop-Tarts 13 times in that 1:16 clip, averaging a Pop-Tart every 5.48 seconds. Synergy!