Paul "Bear" Vasquez—or as he's known online, "Double Rainbow Guy"—is star of a new ad for Windows Live Photo Gallery. While we're happy to see an internet meme crossover to TV land, we're not entirely sold.

Double Rainbow Guy Stars in New Windows Live Photo Gallery Commercial

"How do you fit a double rainbow in a single shot? You don't—you do it in three." Here, Paul Vasquez discovers another double rainbow—but this time, he has his laptop and Windows Live Photo Gallery to capture the entirety of the rainbow. The ad claims that you can take up to three photos and use a function called Photo Stich to combine them together. Sounds a lot like an easy maneuver in Photoshop to us, but might be a function that someone with no photo editing skills would enjoy. Is the reference of an internet phenomenon enough to persuade you to buy Windows Live?