Twitter god Ashton Kutcher might not be as influential online as you think, according to a new study by scientists from Northwestern University. Wait, we need scientists to tell us that Ashton Kutcher is a moron? Thanks, science!
Researchers from Northwestern used "specialized mathematical algorithms" to determine which Twitter users are the most influential. They pored over millions of tweets to find out who was driving trends and concluded that experts tweeting on their areas of expertise are the most significant. Does that mean Ashton Kutcher's musings on "technology for citizen empowerment and human rights" and sanskrit translations are basically ignored by his 5.8 million followers? Pretty much. The leader of the study, Professor Alok Choudhary, told the Telegraph:
A lot of people think that just because you tweet a lot means you may have influence or you are important. But there are a lot of junk tweets.
If someone from BP is tweeting about the oil spill, for example, his opinions are likely to carry much more weight and be of much greater interest than those of Ashton Kutcher, who has a legion of followers."
Ashton Kutcher: Junk Tweeter.
[Image via Getty]