Sarah Murdoch—daughter-in-law of Rupert and host of Australia's Next Top Model—has a very good explanation for why she announced the wrong winner on live TV: At the moment of truth, nobody told her who won, so she guessed.
Here's Murdoch's explanation:
The last thing that had been communicated to me through my earpiece was Kelsey 1, Amanda 2... And we had this great idea that we wouldn't use a card, that we would have it all communicated to me through an earpiece, so that I too in that moment would find out who the winner was. And I thought it will be great. So having heard the last thing was Kelsey 1, Amanda 2, I went into the read... the winner of Australia's Next Top Model is ... nothing. Nothing. So all I knew was the last thing was Kelsey 1, Amanda 2 ... The point was, it was going to be communicated through my ear and it didn't come at that moment. So I went with what I had been told ... just before that segment. It is a genuine miscommunication. As far as I knew it was the right call.
Meanwhile, Harper's Bazaar Australia is running two November covers, one of winner Amanda Ware, and a second one of runner-up and almost-winner Kelsey Martinovich. Shoppers can remake Murdoch's famous moment when they choose which edition to buy at the newsstand: Kelsey—no, Amanda!—no, Kelsey! [Frockwriter via The Cut]