Sarah Murdoch—daughter-in-law of Rupert and host of Australia's Next Top Model—has a very good explanation for why she announced the wrong winner on live TV: At the moment of truth, nobody told her who won, so she guessed.
The last thing that had been communicated to me through my earpiece was Kelsey 1, Amanda 2... And we had this great idea that we wouldn't use a card, that we would have it all communicated to me through an earpiece, so that I too in that moment would find out who the winner was. And I thought it will be great. So having heard the last thing was Kelsey 1, Amanda 2, I went into the read... the winner of Australia's Next Top Model is ... nothing. Nothing. So all I knew was the last thing was Kelsey 1, Amanda 2 ... The point was, it was going to be communicated through my ear and it didn't come at that moment. So I went with what I had been told ... just before that segment. It is a genuine miscommunication. As far as I knew it was the right call.
Meanwhile, Harper's Bazaar Australia is running two November covers, one of winner Amanda Ware, and a second one of runner-up and almost-winner Kelsey Martinovich. Shoppers can remake Murdoch's famous moment when they choose which edition to buy at the newsstand: Kelsey—no, Amanda!—no, Kelsey! [Frockwriter via The Cut]