Here's a video of a few body paint-laden women crawling around creepily to the tone of eerie music and equally eerie noises. Is it a music video intro? A short film? Nope—apparently, it's the scariest event promo ever.
While the first half of the video reveals nothing about what, exactly, it is, by the end we find out that it's some sort of viral promotional piece for a Halloween-themed event in Chelsea called the Monster's Ball—without any affiliation to Lady Gaga, I assume.