What sort of college woman would turn her body into a walking KFC advertisement by accepting $500 to wear sweatpants with "Double Down" emblazoned on the buttocks? An empowered one!
USA Today tracked down one of the lucky young women selected by KFC ("picked for their experience, not their looks") to serve as a brand amb-ass-ador, ha.
One is Sara Coleman, a 21-year-old senior at Colorado State, who majors in criminal justice. She says she already does promos for Anheuser-Busch and heard about the KFC promo from her mom.
Coleman has no problems with the outfit. "There are worse things that sweatpants could say," says Coleman, who hopes to use the money to go to Las Vegas.
Then here we say some pablum about the perils of stereotyping, etc.